Bob Iger on the Negotiation Philosophy Behind His Biggest Deals | MasterClass
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Bob Iger on the Negotiation Philosophy Behind His Biggest Deals | MasterClass
Bob Iger breaks down the negotiation style he's used to close some of the biggest deals of his career: candid, direct, and completely stripped of ego. You'll learn why he reveals his position early even when it gives the other side an advantage, why he refuses to take a winner take all approach, and how focusing on what the other party needs to ...
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