Zambia Tourism Agency Launches Global Tourism Promotion Campaign on Expedia. LUSAKA – The Zambia Tourism Agency (ZTA) has officially launched an innovative six-month worldwide tourism promotion campaign on Expedia booking platform, one of the world’s leading online travel agencies. This strategic partnership aims to position Zambia as a premier travel destination and to achieve a target of 3 million international arrivals by 2026. The launch coincides with a global trend, as 34 million people wo

Zambia recently welcomed the UN Tourism Secretary-General Elect, Ms. Shaikha Nasser Al Nowais, for strategic discussions on enhancing tourism development in the country. Tourism is a key pillar of Zambia’s economic diversification. With its stunning natural landscapes, iconic attractions like Victoria Falls, and rich cultural heritage, Zambia is well-positioned to become a leading global destination. Zambia is ready to welcome more tourists and investment, offering strong opportunities for susta