China tried to copy a viral Land Rover stairway stunt. It did not end how the marketing team hoped… Follow for more insightful posts. Chery, a Chinese automaker, attempted to recreate Land Rover’s famous Heaven’s Gate stair climb in Zhangjiajie, China. The original Land Rover clip showed a Range Rover conquering 999 steep steps to the mountain arch, turning a dangerous route into a global ad moment. This time, Chery sent its Defender-style Fulwin X3L up the same staircase for a promo shoot. Abou
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In 2018, Range Rover went viral after driving a Range Rover Sport up the 999 steps to China’s Heaven’s Gate. As of this writing, the seven-year-old video has 6.7 million views and remains one of the automaker’s most memorable ads of all time. Not to be outdone by the British, China’s Chery attempted to recreate the stunt with its own Fulwin X3L SUV—a new hybrid off-roader that bears more than a passing resemblance to current Land Rover and Range Rover models and produces up to 422 horsepower in
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