Is the Tupperware party over? Unpacking the brand’s decline – and what could save it
thedrum.com
Is the Tupperware party over? Unpacking the brand’s decline – and what could save it
Tupperware faces a turbulent chapter with its recent Chapter 11 filing, as shifting consumer habits and fierce competition challenge the once-revolutionary brand. Yet, with its deep-seated brand equity and a potential pivot towards digital innovation and sustainability, experts believe there might just be a recipe for revival.
Sep 19, 2024
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