Built into your iPhone, iPad, and Mac to help you write, express yourself, and get things done effortlessly. Draws on your personal context without allowing anyone else to access your personal data — not even Apple. Write with intelligent new tools. Everywhere words matter.

Dec 11, 2024 · Apple Intelligence is the easy-to-use personal intelligence system that delivers helpful and relevant intelligence while taking an extraordinary step forward for privacy in AI. Now users can explore creative new ways to express themselves visually with Image Playground, create the perfect emoji for any situation with Genmoji, and make their ...

Jun 10, 2024 · Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+.

Mar 25, 2024 · Reitzes forecasts that Apple will detail how to buy AI apps from the App Store at WWDC, it will have its own apps, an AI assistant, and an upgrade to Siri. Signs of how AI will flow into...

Dec 9, 2024 · There’s endless hype around generative AI this year, and app developers have clearly been paying attention. AI-focused tools are blowing up Apple’s App Store charts in almost every...

Oct 30, 2024 · Apple customers starting on Wednesday can go to Apple stores for sessions on Apple Intelligence — the company's suite of AI tools.

Mar 26, 2024 · WWDC 2024 is on the horizon, and Apple could use the annual developer conference to lay the groundwork for how an AI-based App store could work. This information comes from a recent interview...

Jan 27, 2025 · Well, that was fast. Just a few days after China's AI startup DeepSeek launched its latest reasoning model, DeepSeek R1, the company's iOS app surged to the top of Apple's App Store, leaving ...

Mar 26, 2024 · Apple is poised to significantly enhance its smartphone AI capabilities with the launch of iOS 18 at WWDC 2024. This development is expected to introduce new AI features and the integration of AI technologies from companies like Google into the iPhone ecosystem.

Jan 27, 2025 · Apple Intelligence is the personal intelligence system that helps you communicate, work, and express yourself. It combines generative models with your personal context to deliver intelligence that is most useful and relevant to you, while protecting your privacy.