Ram is asking the Brotherhood of Muscle to help locate its mechanical mascot after it went missing from the Roadkill Nights event.

Authorities received reports that Ram's V8 bucking mechanical bull was stolen; however, those claims may not have been true.

You’ve no doubt heard the saying “what happens on tour, stays on tour.” Well, some mischievous muscle fans took that maxim to heart, deciding that a Ram mechanical bull that was spreading the V8 word across the US wouldn’t be returning to Detroit.