Paramount has struck a blockbuster deal to become the exclusive US broadcaster of UFC fights, agreeing to pay $7.7 billion over seven years starting in 2026. The deal, with UFC parent company TKO Group,

The UFC deal comes weeks after the Pac-12 and CBS Sports (a division of the newly-formed Paramount Skydance Corporation) agreed to a five-year media rights deal for Pac-12 football and men’s basketball. Pac-12 games will air on CBS, CBS Sports Network and Paramount+ from 2026-2031.

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.