When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald Trump keeps ...

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress ...

Sydney Sweeney has recently sparked significant online controversy with her American Eagle ad. Now, Fox News host Jesse ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

Sebastian Ebel, chief executive of Tui, Europe’s largest travel operator, said there has been a “significant decline” in people travelling from the continent to the U.S., and believes he can pin that ...

A new poll gets to the heart of the outrage surrounding the Sydney Sweeney American Eagle ad. According to a recent Economist/YouGov poll, only 12 percent of […] ...

UFC chief Dana White has revealed Ivanka Trump’s role in organizing an the ultimate July 4 party for the president at the ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in the Economist/YouGov poll about the ad campaign, 12 ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Watters suggested a marriage between Barron Trump & Sydney Sweeney could lead to a political dynasty, sparking negative ...