Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Amid drooping sales, customers have taken to social media to slam Starbucks for making changes to its stores and some of its ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Starbucks Corporation (NASDAQ:SBUX)’s stock has run into trouble in 2025 as it has gained a modest 2% year-to-date.

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...

Where are SW Florida Starbucks coming? What local pizza shop is expanding to RSW with Chick-fil-A? Who sells most High 5 IPAs ...

Dutch Bros has seen sales growth accelerate as competition in the beverage space heats up and incumbents like Starbucks ...