This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Imagine a beer, not just quenching thirst, but feeding a nation. That's the power of Castle Lager's "Bread of the Nation." Facing fading brand affinity and a declining perception of quality, the... We ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

Provides a big picture view on the outlook for key media channels.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Lexus, a car brand, enhanced brand affinity and drove sales among younger Emiratis during UAE National Day 2023 by addressing the needs of individuals with Color Vision Deficiency (CVD). During UAE ...

Advertising has two main jobs to do: reaching all potential category buyers with “Showmanship” and engaging in-market customers with “Salesmanship”. In a recent webinar with Sir John Hegarty – the ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Explores current thought and reading on the connection between creativity and effectiveness, a relationship for which there is compelling evidence, especially in terms of creating brand fame: a driver ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

The global ad market is forecast to grow only +5.9% should the most severe economic downturn occur, according to the latest Q1 2025 WARC Media advertising spend forecast. The revised growth is a 0.8pp ...