This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

ZUS's choice in name and imagery resulted in misconceptions around its brand, leading to assumptions about an international background. ZUS took advantage of the seasonal patriotism of Merdeka to ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Why is this work relevant for Creative Effectiveness? Hertog Jan used a small media investment (5% SOV) to achieve market-leading impact. Instead of outspending competitors like Heineken (who ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Duration of Campaign Location/Region Gender Target audience Socio-economic Level Budget; 12 months - 3 years: SOUTH KOREA: Women: Adults (26-55) Low: The total spend for this campaign is $230,000 USD.

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

It is no understatement to say that retail companies in Asia-Pacific have been kept on their toes amidst the flurry of changing tariffs brought forth by Trump. “Things are changing on a very daily ...

While changes in long-standing partnerships are a big deal among brands, among consumers, it may often just be a passing note - especially for a change in something so ubiquitous as Coca-Cola and ...