It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...

Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, ...

What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...

The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...

AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...

How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan ...

For its first national TV ad, Dash is leaning into its playful side with a spot that follows the gloriously uncompromising life of a woman at the heart of a seven-person polycule. Launching on screen ...

The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated ...

Cola’s AR-powered Star Wars collectibles to Hinge’s brutally honest breakup and Toad&Co’s human–toad romance, this week’s ...

Burger King is putting the Whopper front and center, proudly declaring it the official ‘Arch Nemesis’ of its golden-arched ...

Building on its 163-year legacy, Martini is introducing its latest spritz offering with Jonathan Bailey as brand ambassador. ‘Off Script’ is part of the ‘Dare to Be’ campaign and was captured across ...

Women’s basketball is entering the spotlight at the same time as new legislation empowers athletes to connect with fans.