From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure ...

Through brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and ...

How do marketers position brand-building investment as capital expenditure without the formal accounting change?

Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up marketing to diverse talent.

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...