Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

B2B Marketers are moving beyond AI experimentation. Generative AI is driving creative, media, and strategy workflows at scale ...

Marketing Strategy - SMB decision-makers say their biggest current marketing challenge is not knowing what's working, ...

AI is reshaping work by automating tasks, creating new roles, and demanding new skills. Learn how professionals can adapt and thrive in an AI-driven workforce.

Marketing Content - Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, ...

Branding - Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Explore how customer data platforms (CDPs) and real-time activation work together to meet rising buyer expectations and drive faster marketing performance.

Artificial Intelligence - Half of business leaders expect AI to replace traditional search engines for lead generation within ...

A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, ...