SeptemberConference Program by Produced by ...

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Episode highlights 00:00: Introduction to Playbook Broken. 0:40: Meet Molly St. Louis: A marketing unicorn. 3:31: The evolution of AI in marketing. 8:23: The power of social selling. 14:44: The ...

Your other option is to consider the context of prospecting vs. retargeting campaigns and use CTV combined with other channels to build a layered brand story. Remember that new users you bring into ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Zero click. AI Overview queries show higher-than-average zero-click rates. However, when comparing the same keywords pre- and post-AI Overview, zero-click behavior declined slightly, according to the ...

LinkedIn is the best and worst thing that ever happened to professional learning. It’s the largest professional network in the world. It’s where reputations are built, thought leadership is measured ...

The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating ...

Solution: Purpose-built data and dedicated data engineering Customer 360, a customer-centric data model, is a holy grail for many organizations. And something is to be said for its sheer power — when ...

Measuring the bottom-line impact of performance marketing is relatively straightforward, making it easier to present to leadership. Since you can quantify expected outcomes with incremental budget, it ...

How it helps you This update solves a long-standing challenge in campaign management — connecting goals with reporting. Managers can now define more flexible, relevant goals beyond the basics, with ...