Researchers conducted an experiment with 1,026 engineers in which participants evaluated a Python code snippet that was ...

For some companies, imitating the right rivals at the right time can be more effective—and lucrative—than attempting to chart an entirely new course. Sign up for HBR Executive Agenda - for insights ...

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...

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Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building ...

For the past two decades, trust has been touted as the all-powerful lubricant that keeps the economic wheels turning and greases the right connections—all to our collective benefit. Popular ...

HBS professor Ranjay Gulati has spent much of his career studying who wins—and who loses—in uncertain times. It turns out that success doesn’t require a genetic predisposition toward courage ...

In this debut episode of HBR Executive Live, economist Lawrence H. Summers joins HBR editor at large Adi Ignatius for a candid conversation on how leaders can navigate and plan in today’s ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

For any enterprise to be competitive, continuous learning and improvement are key—but not always easy to achieve. After a decade of research, the authors have concluded that four biases stand in ...

Motivating yourself is one of the main things that sets high achievers apart, and it’s hard. How do you keep pushing onward when your heart isn’t in it? In her research, Fishbach has ...