Authentic storytelling is at the heart of successful marketing in Saudi, writes Bloomberg Media Studios' Executive Editor ...

Campaign Middle East offers government clients, brand-side marketers and creative agency leaders the opportunity to vent ...

The Havas Health Network expands its global presence with the launch of Havas Life Middle East, led by Carlo Nakhle as ...

Weber Shandwick MENAT's Zeeshan Masud explains why the future of communications is not about choosing between human or AI.

SSUP World’s Najib Sabbagh discusses why the strategic advantage remains with humans owning insights despite AI accelerating ...

Cheil MEA's Brenda Kassir shares guidelines on how to ask the right questions to create environments where curiosity and ...

Eva Papadakou has delivered campaigns for high-profile brands such as Google, Pampers, Xbox/PS5, MasterCard, Etisalat and ...

"What we need are the right platforms, community, and a mindset that celebrates directorial vision not just execution," Rouba ...

The DNA global brand strategy vertical will serve brands through campaigns, brand partnerships, talent relations, social ...

The Brands for Less campaign shows AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced ...

Here is the 2025 round-up of some ‘made-for-KSA, by-KSA’ campaigns, featuring Saudi work from Riyadh Season, Rexona Arabia ...

KeenePR rebrands as KPR, expands into KSA, and appoints Frankie Hilton as Director of KSA to strengthen its regional presence ...