"Becoming the face of the brand felt like a natural fit," says Ranveer Singh on his new brand ambassadorship of Ajmal Dubai.

Now in its sixth edition, this essential report provides an in-depth look at Saudi Arabia’s media, marketing and advertising landscape.

VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes ...

FEER McQUEEN delivers strategy, performance marketing, branding, advertising, digital marketing, studio production, PR, events and more.

Renowned DOP Robert Scott explains why amid the silence and in the absence of briefs, there is still a need for meaningful storytelling.

The brands that come out ahead won’t be the ones with the biggest budgets. They’ll be the ones that built partnerships where the agency genuinely understands the market, shares accountability for ...

Menswear brand Ateliier De Soul has appointed Shakespeare Communications as its PR partner for strategic communications, brand storytelling and more.

Dubai Culture & Arts Authority's Saleh Al Breiki explains why brands that win are those that have storytelling rooted in culture.

Sprite will activate across NBA’s biggest global stages, including international events such as NBA Global Games.

More than 50 marketers agreed that brands don't need to have all the answers, but audiences expect awareness, empathy and authenticity.

The Sarwa campaign was launched across large-format OOH placements in Dubai and Abu Dhabi alongside digital and social media ...

Beyond the agentic AI headlines on speed, scale, cost and efficiencies, Luma AI's Jason Day focuses on multi-modality, ...