Lenskart is preparing to unveil its innovative AI-powered smart glasses by the end of December 2023, aiming to revolutionize the eyewear industry with integrated AI features and payment capabilities.

Actor Ananya Panday unveils her strategy for global appeal: authenticity. The Gen Z icon chooses to be rooted in Indian ...

Explore the cyclical return of roller skating as a cultural trend, examining its history, technological innovations, and the resurgence ignited by the pandemic and social media influencers.

Social media platforms have become key tools for far-right radicalization and recruitment in Europe, posing significant challenges for authorities and society alike. This article examines the use of ...

Explore the true economic impact of hosting mega-sporting events like the World Series and FIFA World Cup, examining the real ...

Pidilite Industries targets double-digit volume growth for the second half of the fiscal year, backed by strong branding and innovative marketing strategies, with expectations of increasing EBITDA and ...

Mudramax has appointed Atrayee Chakraborty as senior vice president - strategy. With over 20 years of experience, she will focus on crafting human-centric, data-led media strategies to drive client ...

Federal Bank’s new brand film ‘Rishta’, created with Sideways, celebrates the warmth and trust that define some relationships that are priceless. Reflecting the Bank’s human at the core philosophy, it ...

BharatPe has appointed Shilpi Kapoor as its new Head of Marketing. Kapoor brings over 20 years of experience from leading brands like Airtel Payments Bank and American Express. She will lead brand ...

Organisational silos often create brand confusion and inefficiency. However, experts suggest fostering communication and cooperation instead of eliminating these structures. Cross-silo teams and ...

A marketing professional recounts their immersive experience at Dinner by Heston in Dubai, viewing it as a live case study in sensory marketing. The author details how Heston Blumenthal masterfully ...

Moment marketing is dead, replaced by authentic anticipation. Brands must focus on mental availability and constant experimentation. Silos are not obstacles but reservoirs of expertise. Marketers need ...