As AI advances emotional targeting, brands must invest in cultural intelligence to connect with consumers who shape today’s ...

In an increasingly challenging environment, marketing for today’s health care organizations has to balance education with creativity, innovation with strategy and real results. That’s why this year ...

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

Dove's collaboration with three podcast hosts to promote body positivity, Rhode's latest buzzy product announcement and Dossier's influencer campaign for its new fragrance are some of this week's ...

See Nike’s thorned tulips campaign for the Dutch women soccer team and KFC Canada’s prim dinner gone haywire.

Dan Kenneally joins as executive creative director from Wieden+Kennedy and Heather Larimer was promoted to the role.

Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...

Ad Age is now accepting nominations for its inaugural Media Buying Power List. The award will recognize the industry’s most influential players in media buying, planning, strategy, innovation and ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Blocking bots could help brands assert leverage over their information.

Four playful film campaigns and one striking OOH effort round out this week’s top creative work.