Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, ...

Shares in footwear brand Nike (NKE) slipped lower today on fears that German rival Adidas was increasingly breathing down its ...

Adidas aims to increase its market share in the U.S., a crucial factor for its success, while also contending with ...

While Adidas is performing well globally, the US market remains a challenge. In the third quarter of 2024, sales in North ...

The worldwide rollout includes an outdoor campaign, a takeover of the facade of Harrods in London, and pop-ups in cities ...