Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Mattel has partnered with the Mushroom Group, Bucket Listers, and Chadstone shopping centre to launch the Malibu Barbie Cafe ...

Following the success of Mattel’s Malibu Barbie Café across the United States, the Mushroom Group in partnership with Mattel, Bucket Listers and Chadstone shopping centre, presents the highly ...

The world's first Malibu Barbie Café outside the US has opened in Melbourne, offering a two-story pink paradise filled with ...

It’s not the first time Sweeney showed out in a killer Barbiecore look (for Anyone But You), but what she wore for the ad ...

A question mark hangs over Pop Mart’s relations with resellers. Read more at straitstimes.com. Read more at straitstimes.com.

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ...

Director Gerard Johnstone unpacks the film's message about AI, the design of new android AMELIA and the pressures of reviving ...

In toy stores, the effects are already visible. Prices for popular items such as Jellycat stuffed animals, Crocodile Creek ...

Here's an exclusive interview with one of pro wrestling's fastest rising stars, Chi Chi of Pro Wrestling Evolution.