E.l.f. Cosmetics apologized for their campaign featuring Matt Rife after fans condemned the ad and questioned the brand's ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his controversial domestic abuse joke from a 2023 Netflix special.

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...

Matt Rife is bringing his “Stay Golden” stand-up tour to both Little Caesars Arena in Detroit and Van Andel Arena in Grand ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...