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NBA, NBC and Jim Fagan

TechRadar · 1h

NBC resurrects legendary NBA voice Jim Fagan using AI

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage

USA TODAY · 2d

NBC will use AI voice of Jim Fagan, who died in 2017, when NBA returns to network

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

Los Angeles Times · 3d

Late announcer Jim Fagan’s voice will return with the NBA to NBC, courtesy of AI

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.

6h

NBC will lean into nostalgia when NBA returns next season, but that only goes so far

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

When I die, please do not produce an AI version of me

Just this week, we saw the family of legendary NBA broadcaster Jim Fagan okay the AI recreation of his voice for future NBA ...

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