Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

BT is in advanced negotiations to sell its 50% stake in TNT Sports to Warner Bros Discovery. This move would conclude BT's ...

The LA Screenings will see buyers chasing new shows and clever deals at Warner Bros Discovery, NBCUniversal, Sony, Fox and ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...