On August 25, the company issued a statement to fans.

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

Arthur MacWaters claimed he allegedly worked on Cracker Barrel’s rebranding team and they fired reportedly him ...

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as "snowflakes" getting bent out of shape ...

MSNBC host Jonathan Capehart almost lost his cool on Saturday when discussing the backlash against Cracker Barrel’s ...

Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.