An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that ...

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...