The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.

On August 25, the company issued a statement to fans.

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

Adding to the strain, new tariffs on imported goods like rocking chairs and seasonal decorations have negatively impacted ...

Arthur MacWaters claimed he allegedly worked on Cracker Barrel’s rebranding team and they fired reportedly him ...

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...