Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected stores ...

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during the chain’s Q3 earnings, beyond his early hook of returning to core, ...

Starbucks (SBUX) posted mixed third quarter results. Revenue topped estimates, but adjusted earnings fell short. CEO Brian Niccol joined Opening Bid to discuss the quarter, why he's optimistic ...

Starbucks Corporation (NASDAQ:SBUX)’s stock has run into trouble in 2025 as it has gained a modest 2% year-to-date.

Here's what you need to know about the Starbucks' "Pick Up" closures in Massachusetts. There are three Massachusetts ...