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In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...
On iOS — the platform YouTube Create is now targeting — the competition is just as fierce. CapCut leads with 194 million ...
Speaking to e4m, Ashish Sehgal, Chief Growth Officer at ZEEL, shared insights into the broadcaster’s evolving roadmap and its approach to engaging advertisers, partners, and viewers ...
Blue Buzz is a full-service, PR and creative marketing agency based in Mumbai, with a presence across India, France and the ...
YouTube was a pioneer in online video, but it seemed caught off guard when TikTok made short-form vertical video the dominant format. TikTok entered the U.S. market in 2018, prompting YouTube to ...
In part two of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ...
In an attempt to retain subscribers, The Economist is also trying to help readers find stories more easily and quickly.
Instead of depending on television alone, Zee is now building what it calls “complete customized solutions” for advertisers that go beyond just selling airtime ...
YouTube sparked a digital revolution, but what comes next in an age dominated by AI and short-form content?
Xie Xiangwu (right) directs Jacob, a foreign photographer, in shooting a short drama on the set. Photo: Courtesy of Xie. In the first quarter of 2025, global in-app purchase reven ...
Spokeo reports unique baby names like Truce and Azaiah are rising in popularity in 2025, reflecting cultural shifts and ...
In a tough Hollywood job market, crew members and actors are finding more work in the creator economy, businesses led by ...