YouTube star MrBeast is looking to raise a couple hundred million dollars to expand his business in a funding round that would value his company at about $5 billion, according to people familiar with the matter.

The YouTube star is also raising money for his business at a $5 billion valuation. Here’s why some wealth advisers think it’s strange that MrBeast holds so little cash.

YouTube’s most-watched creator, MrBeast, is pushing beyond digital content, aiming to turn his media empire into a billion-dollar business. Jimmy Donaldson, known as MrBeast, is in talks with investors to secure funding that values his ventures at $5 billion.