This book is for those focusing hard on profit, a word often missing in social media marketing books. As the authors see it, every piece of your social media marketing campaign should be making you ...

We agreed to read the same book and keep each other on target for putting what we learned to the test. We decided on Dave Evans’ Social Media Marketing: An Hour a Day as our first book. We chose ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or ...

With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best – and avoid ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

So, in the past couple of years, social scientists have begun using the term "Zillennial" or "Zennials" to describe those born between 1990 and 2000—24 to 34 years old.

Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy. ... A book. Celebrating restaurants and chefs.