An avid reader of fantasy and dystopian fiction, 27-year-old Megan often turns to social media platform Goodreads and TikTok ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

This year’s Marketing & Publicity Conference, fondly known as M&P, took place on Monday 30th June at County Hall, London and online, where the spotlight was firmly on what gets things done in ...

I’d describe myself as genuine, down-to-earth, and people-focused. I believe in being kind and doing the right thing in life ...

One year on, revenue is up 38%, customers are clamouring at our doors, and we’ve just been recognised for our contribution to ...

One Golden Summer is a follow-up to Carley Fortune's debut book Every Summer After and tells the story of Alice, a ...

Can speed-driven formats like reels coexist with deep, soulful storytelling? At the afaqs! Marketers' Excellence Conference ...

"High-Impact Content Marketing" by Purna Virji is a must-read. It shows you how to make your content intentional, engaging, ...

Good content marketing in 2025 means telling real stories and planning well. Using AI tools is a big part of making and ...

Devin Elder spent more than a decade as the head of a real estate firm that claimed to own property worth hundreds of ...

Each fall and spring, thousands of university students in the United States enroll in introductory business courses. They ...

From eight-year-old ‘influencers’ to trans anarchists, today’s gun owners aren’t who you think - IN FOCUS: The demographics ...