While Adidas is joining thousands of other companies registered in the direct-to-consumer Buy with Prime program, it seems to be a notable score for Amazon when it comes to brand clout. Other notable brands linked up with the program include Belkin, Steve Madden, Laura Mercier, Izod, MrBeast, and more.

Amazon (NASDAQ:AMZN) announced on Thursday the expansion of its Buy with Prime service to include Adidas' (OTCQX:ADDYY) website and app. The new partnership will begin in the spring. During checkout for Adidas (ADDY)) customers,