With shifting consumer perceptions of inflation, debt and pricing pressure, the report emphasizes that brands can no longer rely solely on “holiday intuition” or historical campaign performance to ...

In today’s data-driven marketplace, location data has emerged as one of the most powerful and under-leveraged tools for ...

Consumers are shopping earlier and leveraging AI tools to find the best deals amid a holiday season clouded with economic ...

As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

Brands have long relied on a “louder is better” philosophy: The more touch points and messages, the better. But that’s no longe the case, says a new report from cross-channel marketing platform ...