Taobao and Tmall, Alibaba‘s core e-commerce business, is joining forces with China‘s popular social commerce platform Xiaohongshu, or Rednote, in an effort to boost online sales amid a ...

The move essentially formalises an app-to-app shopping connection between RedNote - known in China as Xiaohongshu and often compared with Instagram - and Alibaba's e-commerce infrastructure.

Alibaba's latest collaboration with Xiaohongshu follows other recent efforts to boost growth in its domestic e-commerce unit. Analysts say the moves have shown some success.

On Monday, Alibaba said it had fulfilled 10 million instant retail orders in just five days. The app-to-app shopping function between Xiaohongshu and Taobao aligns with Alibaba’s push for instant ...