Vidhya Srinivasan, who has led Google’s ad business for years, will now lead the Ads & Commerce teams for the Alphabet company. Srinivasan’s new role as vice president of ads and commerce ...

Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.

The HQ for creatives at the Cannes Lions is the Palais, and that’s where Google’s new-ish VP and GM of ads, Vidhya Srinivasan, delivered her keynote speech Wednesday. Addressing a crowd of creative ...

Vidhya Srinivasan, an ad exec who joined Google in 2019, will fill Dischler's role. She previously led product and engineering for Google's core search, maps, and shopping formats.

The change to data-driven attribution default also consolidates more ad spend – and thus more data ­– into one channel. Srinivasan said Google’s modeling has improved to the point that it can run data ...

Vidhya Srinivasan, an experienced professional with extensive expertise in product management and engineering for ads, is set to take his place as the new leader of the Ads team.

Srinivasan points to several AI-powered advertising innovations already launched, including ads in Lens, AI-powered shopping, 3D spins for ad images, and virtual try-on features for clothing, with ...

Vidhya Srinivasan has made a few announcements. The one that caught my attention is a new “try on” feature that will help you virtually try on clothes so you get a feel for how styles might ...

Srinivasan is a technology marketing executive that has grown and transformed businesses for over two decades. “Vidhya will be critical in helping us achieve this vision.

Vidhya Srinivasan, VP of DSM Solutions Marketing at BMC talks intelligent workplace, the impact of AI on employee experience and more in our latest interview.