The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney is back on Instagram after the controversy surrounding the American Eagle ad campaign. She is currently ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

Sydney Sweeney’s controversial ‘Great Jeans’ advertising campaign led to a bump in American Eagles stock and a rise in website traffic, but it has had a negligible impact on demand for the company’s ...

Riley Gaines offered American Eagle a bold marketing idea amid the controversy surrounding its Sydney Sweeney campaign.

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

A new poll gets to the heart of the outrage surrounding the Sydney Sweeney American Eagle ad. According to a recent Economist/YouGov poll, only 12 percent of […] ...

Actress Sydney Sweeney is coming under fire for having "fake melons" as she poses by the pool in a tropical bikini!

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks ...

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...