Experts share opposing perspectives, discussing whether IPL can evolve from a cricket-first tournament into a broader ...

The guide encourages advertisers to align business goals with appropriate KPIs and offers insights into how different tools ...

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

Wynn-Williams, who has authored a book on her time at Meta, told the U.S. Senate that the company could detect emotional ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

As digital access transforms viewership, a once-elite sport finds millions of new fans. In this article, we explore Formula 1's remarkable rise in India, a nation traditionally dominated by cricket.

A TAM report shows a 2% rise in celebrity-endorsed ads during IPL 18, with Ananya Panday overtaking Shah Rukh Khan. Film ...

Meta reported strong Q1 2025 results with $42.3 billion in revenue, fueled by ad growth and AI tools. Net profit jumped 35%, ...

We decode Meta's ongoing legal battle over its past acquisitions of Instagram and WhatsApp, while highlighting its ambitious ...

Indian advertising is embracing meta humour to cut through the clutter of content overload. But experts debate whether it’s a lasting shift or just a fleeting punchline.

Growing up queer in India, I never saw myself in the ads that shaped our culture. But what if those iconic commercials had ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led ...