Now that America has endured this election’s $12 billion advertising onslaught, it’s time for a marketing post-mortem. Here are six lessons brand marketers should pay attention to.

Streaming TV brand Roku has debuted an advertising platform that uses machine learning to help brands target consumer actions, The Desk reports. The new offering, called Roku Outcomes, moves beyond ...

Retailers like Walmart and Amazon are facing a challenge caused by AI-driven shopping: How to allow AI agents on their sites without threatening their ad revenue and customer data, Reuters reports.

Media and technology stocks surged following Tuesday’s Democratic election sweep, Deadline writes. Comcast and Disney both rose by 5%, Netflix and Skydance by 4%. Some tech stocks saw even stronger ...

Will a Democratic Congress eventually treat AI chatbots like search engines when it comes to advertising disclosure and ...

Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have ...

The people running for the honor and privilege of serving in local, state and national governing bodies had an obligation to us too -- namely, to stop treating the rest of us like we’re gullible ...

Only the latest in new high-tech-linked entertainment or other digital media can really move the needle for all consumers, ...

"A payment ban would mean Apple would either distribute Google no cost, affording Google a massive windfall, or Apple would ...

OpenAI has teamed up with Magnite and Pubmatic to help advertisers buy ChatGPT ad placements via ad-tech platforms, Token Post reports. Advertisers can use each platform to submit bids, upload their ...

Google is allowing increased personalized gambling advertising on YouTube, Yahoo/Tech reports. This category includes permission market advertisers, but they face tougher rules. Gambling advertisers ...

Affle AI, a global advertising technology firm, will acquire Perion, a tech company that focuses on digital advertising, BW Marketing World reports. The all-cash transaction, valued at roughly $420 ...