Matt Ericson succeeds Jeff Pope, who will retire from Nissan on Dec. 31 following nearly 21 years with the company, ...

An unredacted complaint filed by the Federal Trade Commission and 22 states accuses Amazon of inflating prices in its online search ad auction, The Wall Street Journal reports. The updated suit ...

Mediaocean has integrated its Prisma Direct platform with Microsoft Advertising, The Desk reports. The arrangement will enable brands and agencies to manage search ad campaigns via  a centralized ...

The ad-tech merger market has heated up, with Salesforce acquiring Braze and Publicis Groupe completing its LiveRamp acquisition. Business Insider reports on nine companies, from Accenture to Zeta, ...

The physical presence of the festival will expand beyond the Palais and Croisette, with displays and events across the entire ...

Financial services remains the MLB's biggest ad category - up 12% year-over-year to $349 million, followed by ...

USA Today Co. Inc. suffered a Q3 revenue slump and attributes it, in part, to the loss of a programmatic advertising partner, the company revealed during an earnings call summary, Yahoo/Finance ...

Actually, here are two versions of the cartoon - one depicting GOP shop FlexPoint Media and another showing the team of ...

Now that America has endured this election’s $12 billion advertising onslaught, it’s time for a marketing post-mortem. Here are six lessons brand marketers should pay attention to.

Will a Democratic Congress eventually treat AI chatbots like search engines when it comes to advertising disclosure and ...

Streaming TV brand Roku has debuted an advertising platform that uses machine learning to help brands target consumer actions, The Desk reports. The new offering, called Roku Outcomes, moves beyond ...

Retailers like Walmart and Amazon are facing a challenge caused by AI-driven shopping: How to allow AI agents on their sites without threatening their ad revenue and customer data, Reuters reports.