Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

B2B Marketers are moving beyond AI experimentation. Generative AI is driving creative, media, and strategy workflows at scale ...

Marketing Strategy - SMB decision-makers say their biggest current marketing challenge is not knowing what's working, ...

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most ...

Marketing Content - Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, ...

There were 464.7 million podcast listeners and 3 billion radio listeners worldwide as of 2023. If you're a business or marketing leader or other professional who isn't taking advantage of those two ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

Branding - Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to ...

Who doesn't like free? When I worked at Columbia House, the music club company, our best offer was "Buy 1, Get 1 Free," not "2 for the Price of 1" or "Get 2 at half price." Why did we use "Buy 1, Get ...

Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.