Influ2 launched Audienscope Discover, which uses contact-level intent to surface new in-market accounts and complete buying ...

ChurnZero's study of 580 leaders finds 81% say AI cuts manual work, but half can't consistently measure its impact on ...

Marketers waste 27% of ad budgets on fraud, and AI is making it worse. Here's how incrementality measurement protects your ...

Skyword survey finds 45% of U.S. adults struggled to choose between brands because AI answers made them sound alike. Only 26% ...

Madison Logic CEO Keith Turco joins Demand Gen Report Nov. 18 to unpack AI, performance-driven marketing and the "Geek Chic" ...

StackAdapt expands cross-channel retargeting for ChatGPT Ads, letting brands connect AI ad engagement to CTV, display and ...

Integrate MCP connects governed marketing data to the AI tools B2B teams already use, with ABM funnel tracking, MQL/SQL ...

Circle & Square's Neeta Goplani explains why AI visibility alone won't fix your B2B pipeline and how to read buyer signals ...

RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their two children were among those killed in a Florida plane crash.

CMOs face short tenures because marketing remains unpredictable, but AI-driven testing and learning loops may help make ...

Contentsquare's AI-first Experience Platform tracks human, LLM and AI agent journeys, adding Sense agentic AI and testing integrations.

B2B buyer report finds buyers pick the vendor they favored before seller contact 82% of the time. See what it means for revenue teams.