Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

With 70% of Americans laying claim to Halloween, brands are thrilled to market to mature audiences during spooky season.

WPP chief executive Cindy Rose criticised “pitch-less CEO handshake deals” during WPP’s Q3 investor call today. Her comments followed a question on whether WPP itself was experiencing a trend of ...

Duolingo’s senior director of brand marketing breaks down the creative engine behind the internet’s most chaotic mascot — and ...

Prada has unveiled its Christmas ad which combines live action with hand-drawn illustrations. The star-studded festive campaign features appearances by actors and Prada ambassadors Kelvin Harrison Jr, ...

Luxury fashion brand Prada has launched a ChatGPT plugin enabling users to explore its collections, browse products and access store information. The move forms part of an experimental initiative ...

Eric Schwartz on navigating post-pandemic price hikes, ditching corporate approvals and why the long-time rule to ‘test until ...

In an era of instant entertainment, SpotCo is convincing consumers to swap streaming for a more expensive and inconvenient ...

Allen & Gerritsen CCO Jennifer Putnam delves into the creativity born from uncomfortable and complex climates.

Walton Goggins and Stephanie Beatriz return for the mega-retailer’s commerce-infused take on the 1992 family classic.

Life360 Ads has appointed Donna Sharp, a former adviser to the company who helped shape its media business, as general ...

Jay-Z is officially in a Super Bowl state of mind.