In a strategic move to expand its global production capability, in August 2024 global communications major Edelman decided to ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

Access limited free articles a month after free, fast registration.

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.

Access limited free articles a month after free, fast registration.