EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on ...

The co-founder of Ben & Jerry’s ice cream brand, Jerry Greenfield, is calling it quits on the company he launched in 1978 ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are ...

After an intensive jury process, 184 entries were shortlisted for the 14 th edition of SMARTIES India with careful screening ...

The new-age ice cream brand has unveiled its first-ever brand campaign film, ‘Unlocking Emotions, One Chunk at a Time’, starring Kapoor. The film plays with his well-known deadpan expressions, placing ...

WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Our weekly roundup of the latest appointments and account wins from GCI Health, Communication casa, and many more.