The Toy Book caught up with Hasbro CEO Chris Cocks following this morning’s earnings call for a deeper dive into some of the ...

The LEGO House, a LEGO experience in Billund, Denmark, is debuting the latest edition of its series of annual exclusive ...

Moose Toys is gearing up for Toy Fair with several licensed product lines debuting at the event, with a line of products for ...

The acquisition of What Kids Want is part of an ongoing Hedstrom strategy to both expand its market reach and its product ...

In Japanese, the name could be interpreted as the road or path (Roki) to one’s true essence (Moto). In the world of toys and ...

Families can create additional wardrobe pieces with the Play-Doh Barbie Designer Pattern Packs. These packs include various ...

Battat plans to offer the line at an accessible price point. Hey Bestie duos start at $10.88 and the entire line is available ...

Both games will be displayed at the Ultra Pro International Booth at GAMA Expo (No. 1235) Feb. 23-27 at the Kentucky ...

Hasbro’s new strategic plan is designed to take the company through 2027. Its plan reflects a “mission to create joy and ...

Preschool kids can pack up and head out on endless “outdoor” adventures with this wooden picnic basket and pretend food ...

Twist Toys is launching a new brand, The Bubble Lab, to disrupt this middling market with innovative products dedicated to ...

Craft and lifestyle brand Fashion Angels is producing a line of creative kits under the “Luxe Life” brand, designed for young ...