Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Avanade wanted to raise brand awareness in a competitive market. Working with agency Hear Near Next, the company created a global, multi-channel content and advertising campaign based around human ...

Econsultancy’s Future of Marketing report 2023 reveals the majority (76%) of marketers are optimistic about the future of the industry, with data a key focus, and AI on the agenda.

South African supermarket’s delivery app partnered with Retroviral to tap into conversations around the hit Netflix documentary with a topical social video campaign which drove sales of more than one ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Strategic Insights Director With over 20 years of experience in the research industry, Jim leads Econsultancy’s commercial research arm, specializing in developing surveys, reports, infographics, ...