His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

The House v. NCAA settlement has yet to be approved, and it remains an imperfect solution to college sports in the NIL era.

BYU Cougars signee AJ Dybantsa is one to watch for as he enters college basketball next season. As a high school recruit, he ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

About a year ago, Texas Tech boosters offered (and paid!) $1 million to the best pitcher in college softball, NiJaree Canady, ...

Tom Izzo has made a lot of gut checks in his 30-year coaching career. He and Michigan State may have made their biggest yet ...

Charlie has the ability to attract sponsors, many who already work with his father ... which could put his NIL valuation well ...

Julian Lewis is building businesses as he competes to become the new starting quarterback for Deion Sanders at Colorado.

The third-year Knights coach has been forced to rebuild her roster in part due to NIL and the impending House case.