Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

Alabama track standout Doris Lemngole has signed an NIL deal with On. The four-time national champion now joins On’s ...

Tom Brady played four seasons in the Big Ten with former coach Lloyd Carr’s Michigan Wolverines, serving as a member of the ...

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

The money folks gave UVA Football coach Tony Elliott $30 million to build a roster for the 2025 season, which is great; but ...

Twelve members of 1983 team sued the NCAA last year, arguing they were illegally denied name, image and likeness compensation ...